CalmGut
Supplements, DSHEA
Full 17-page content rebuild with verified PubMed citations, llms.txt, Organization schema and a Wikidata entity. First AI-referred sale within weeks of the rebuild.
AI visibility for brands where trust decides the sale
AI assistants answer from a short list of sources. Be the answer.
Abovance is an AI SEO and generative engine optimization (GEO) firm. We build the pages, the entity graph and the technical layer that get brands cited inside AI answers, with a senior human signing off on every claim. Built in regulated health, where a wrong claim costs more than a lost click. Proof is our own.
Health, finance, legal and consumer brands. A limited number of new engagements each quarter, by application.
| 1000s | of pages could answer "what helps leaky gut?" |
|---|---|
| ~5 | get cited in the assistant's answer. The rest are invisible. |
| 1 | of them should be you. That is the whole job. |
Who do the assistants cite for your question, right now?
Someone asks. Not a keyword. A whole question, typed into an assistant the way they would ask a friend who happens to be an expert.
The assistant keeps a handful of sources. It does not rank ten links. It reads, resolves and trusts a few pages, then composes one answer from them. Everything else on the web is invisible for that question.
One of them is you. That citation is the placement we work for. It is measurable in Search Console, it converts better than paid traffic did for our own brand, and it compounds.
ChatGPT search and PerplexityWaiting
Asked Your question appears here.
Run the check. The real answer, and every source the assistants cite, appears here with the sources numbered.
Built on our own brands before we sold it to anyone.
Abovance came out of running generative engine optimization on a supplement company we own. Every method on this page was tested on our sites first, measured in Google Search Console, and kept only if it moved a number.
1Figures are from the CalmGut property in Google Search Console, GA4 and Ahrefs, June to September 2026. Small numbers, honestly reported. We would rather show you a real baseline than a borrowed chart. The full case study.
| 17 | pages in the rebuilt CalmGut architecture, down from a sprawling catalog |
|---|---|
| 2,970 | impressions on one rebuilt hero page in three months, late June to late September 2026 |
| 11.1% | conversion on sessions referred from chatgpt.com, the only channel that converted |
| 100 | Ahrefs site health score after the technical cleanup |
Original research: we asked ChatGPT and Perplexity 50 health and supplement questions and logged all 537 citations. Brand websites were 11% of them. Read the study and get the data.
Liv Pure
Research compounds, RUO
Repositioned an entire catalog to research-use-only language, consolidated the product taxonomy, and rebuilt the site with compliance on every surface.
| Site | Field | What we did |
|---|---|---|
| Shuven, formerly CalmGut | Supplements | Content rebuild, GEO layer and first AI-referred sale as CalmGut; rebranded and live on shuven.co since September 2026 |
| Liv Pure | Research compounds | RUO repositioning, catalog and rebuild |
| Apex Therapeutics | Life sciences, research solutions | Full WordPress build with regulatory-conscious copy, 2025 to 2026. The site has since been rebuilt by another agency, so it is not linked. |
| Supplement Facts Check | Original research | Open, CC0 dose-disclosure audit, published under the founder's name |
| Best Coast Epoxy Coatings | Local service | Tennessee relaunch, hub-and-service SEO architecture |
| Ann's Classic Affairs | Founding client, local retail | Foundation audit and growth retainer for a bridal boutique |
| Abovance | This site | Built on the same Answer Layer we install for clients |
The Answer Layer. Four conditions a brand has to meet before a model will cite it.
Every agency has a framework name. Ours is short because the idea is: a page must be readable by the crawler, resolvable to one known entity, citable on the strength of its evidence, and the brand must be referenced where the models already look. Most sites fail the first one. Almost all of them skip the last.
- Readable
- The crawler and the AI bots can reach the page and parse it. A 20-second crawl delay, a theme that hides the H1, a redirect chain: each one removes you before content is even considered.
- Resolvable
- Models cite entities, not URLs. If Google, Bing and Wikidata disagree about who you are, you do not exist. One identity everywhere, linked together.
- Citable
- Every page ships with verified PubMed or PMC references in the prose, exact doses, a named author and a date, which is also what a model prefers to quote.
- Referenced
- About two thirds of AI citations point to third-party sources. So the work leaves your site: journalist sourcing, Reddit, YouTube transcripts, supplier pages that name you.
Every engagement starts with a conversation, not a contract.
We work with a small number of brands at a time, so the senior operator on your account is the one doing the work. No decks. No pitch theater. Where pricing starts is on the page. Engagements begin at $15,000.
| Engagement | Fee | What it covers |
|---|---|---|
| AI Visibility AuditGet your AI visibility audit | Complimentary |
|
| Deep AuditWhat is included | $5,000 |
|
| FoundationSee the Foundation | From $15,000 |
|
| RetainerSee AI SEO services | Scoped |
|
AI drafts, tests and reports. A senior operator decides what goes live. We will never tell you that AI runs your marketing, because in a regulated category that is how you get a warning letter.
What ships on every site we touch.
Most agencies show you a mood board. We show you the files. This page runs the same layer we install for clients, and you can read it below.
- llms.txt
- A plain-text map of the site for language models, listing every canonical page with a one-line description. Served at the root, kept in sync with the sitemap.
- Entity graph
- Organization schema with sameAs links to LinkedIn, Crunchbase, Wikidata and Bing Places, so every engine resolves the brand to one entity.
- Citations
- Every health claim anchored to a verified PubMed or PMC reference in prose. No fabricated PMIDs, ever. Automated QA before a page is published.
- Indexing
- IndexNow to Bing and partners on every publish, sitemap in both consoles, canonical and redirect hygiene checked by crawler.
- Measurement
- Search Console AI-feature impressions, GA4 with AI referrers split out, and a monthly manual prompt panel so you can see the answer change.
- Off-site
- Journalist-source platforms, Reddit contribution, YouTube transcripts, supplier and partner links, review profiles: the Referenced condition, run as a monthly program.
- Oversight
- Claims register per client. A human signs off on anything that touches DSHEA, FTC or state practice rules.
# Abovance > Abovance is an AI visibility firm for > brands where trust decides the sale. ## Engagements - [AI Visibility Audit](/#audit): complimentary, by application - [Deep Audit](/services/foundation/): $5,000, credited toward a Foundation started within 60 days - [Foundation](/services/foundation/): one-time build of the Answer Layer, from $15,000 ## Proof - [CalmGut](/case-studies/calmgut/): supplement GEO
{
"@type": "Organization",
"name": "Abovance",
"url": "https://abovance.com/",
"founder": { "@id": "https://abovance.com/#ryan" },
"areaServed": ["United States", "Tennessee", "Nashville"],
"knowsAbout": ["generative engine optimization",
"AI SEO", "DSHEA-compliant content"],
"sameAs": [
"https://www.linkedin.com/company/abovance/"
]
}
# AI crawlers are welcome here. User-agent: GPTBot Allow: / User-agent: ClaudeBot Allow: / User-agent: PerplexityBot Allow: / User-agent: * Allow: / Disallow: /api/ Sitemap: https://abovance.com/sitemap.xml
Run by an operator, not an account manager.
Ryan Pepple builds and runs the brands Abovance learned on. He designed, wrote, coded and ranked the CalmGut supplement site from nothing, co-owns a research-compound company that had to be repositioned under a stricter reading of the rules, and spent fifteen years running a trade business where the work either held up or you heard about it.
That is the standard here. If we would not put a claim on our own label, it does not go on yours.
The name. Abovance is above plus compliance. Compliance is the floor in a regulated market. The work starts above it: pages a model can read, an entity it can resolve, evidence it can quote, and a brand it keeps finding elsewhere.
- Supplement Facts Check
- Open, CC0 dose-disclosure audit of gut-health supplement labels, published under his own name.
- Four operating businesses
- Supplements, research compounds, a flooring trade and this consultancy.
- Journalist source
- Listed on Qwoted and Featured for gut health, supplements and sleep.
- Serving brands nationwide
- Founded 2026. Remote-first, with senior human review on every claim.
Ryan Pepple, founder. More about Ryan
Find out who the AI cites instead of you.
Tell us about the brand. If it is a fit, you get a complimentary AI visibility audit within five business days, in plain language, no pitch deck. If it is not, we will tell you that too.
- Which sources AI assistants cite for your top five category questions today
- Whether your site can even be read: robots, crawl delays, llms.txt, schema
- One specific finding, with the exact fix, that you can ship this week
- A straight recommendation, including "you do not need us yet" when that is true
Prefer email? ryan@abovance.com