# Abovance

> Abovance is an AI SEO and generative engine optimization (GEO) firm for brands where trust decides the sale. It builds the pages, the entity record and the evidence that get a brand cited inside ChatGPT, Perplexity, Gemini and Google's AI answers, with a senior operator accountable for every claim. Founded in 2026, serving brands across the United States. Its methods were built in regulated health and now serve health, finance, legal and consumer brands.

## Engagements
- [AI Visibility Audit](https://abovance.com/#audit): complimentary for qualified brands, by application
- [Deep Audit and Roadmap](https://abovance.com/services/foundation/): $5,000, credited toward a Foundation started within 60 days
- [Foundation](https://abovance.com/services/foundation/): one-time build of the Answer Layer, from $15,000
- [AI SEO and GEO Retainer](https://abovance.com/services/geo/): ongoing pages, citations, entity work and reporting, quoted on scope
- [Abovance OS](https://abovance.com/services/os/): AI-first marketing operations across GEO, email, PR, paid search and social, quoted on scope
- Engagements begin at $15,000.

## Method
- [The Answer Layer](https://abovance.com/#layer): four conditions a brand must meet before an AI model will cite it: readable, resolvable, citable, referenced
- [AI visibility checker](https://abovance.com/tools/ai-visibility-checker/): free tool that runs a question through ChatGPT search and Perplexity live and lists which domains each engine cited

## Proof
- [CalmGut case study](https://abovance.com/case-studies/calmgut/): supplement brand owned by Abovance's founder; 9,060 search impressions and 1,420 AI-feature impressions in three months, first sale referred by chatgpt.com
- [Selected work](https://abovance.com/#proof): CalmGut and Shuven, Liv Pure, Supplement Facts Check, Best Coast Epoxy Coatings, Ann's Classic Affairs, Apex Therapeutics

## Answers
- [How do ChatGPT, Perplexity and Google AI choose which sources to cite?](https://abovance.com/answers/how-ai-chooses-sources/)
- [Can supplement and health brands do GEO without breaking FDA and FTC rules?](https://abovance.com/answers/geo-for-regulated-health/)
- [GEO vs SEO vs AEO: what is the difference?](https://abovance.com/answers/geo-vs-seo/)
- [Who can help a supplement brand get recommended by ChatGPT?](https://abovance.com/answers/supplement-brand-chatgpt-recommendations/)
- [How much does GEO cost?](https://abovance.com/answers/geo-cost/): published 2026 price ranges and Abovance fees

## Research
- [Who ChatGPT and Perplexity cite on 50 health and supplement questions (October 2026)](https://abovance.com/research/ai-health-citations-2026/): 537 citations from 241 sites; brand websites were 11% of citations; Healthline was cited on 33 of 50 questions. Data: https://abovance.com/research/ai-health-citations-2026/citations.csv

## Founder
- [Ryan Pepple](https://abovance.com/about/): operator across four businesses; author of Supplement Facts Check, an open audit of supplement label disclosure

## Contact
- Email: ryan@abovance.com