Retainer
Get cited inside AI answers.
The GEO Retainer builds the pages, the entity graph and the technical layer that make a brand one of the few sources an AI assistant trusts, with a senior human signing off on every claim.
Quoted on scope
Engagements begin at $15,000. Your number comes in writing from the Deep Audit roadmap. Sites that need rebuilding start with a one-time Foundation.
The definition
What is generative engine optimization?
Generative engine optimization (GEO) is the work of getting a brand cited inside the answers that ChatGPT, Perplexity, Gemini, Copilot and Google's AI features write. An assistant reads a short list of sources it trusts and composes one answer. GEO is how you get onto that list.
What is included
What does the GEO Retainer include?
- Page architecture rebuilt for AI citation, not just rankings
- Verified clinical citations on every health claim, with automated QA so no fabricated reference reaches your site
- Entity graph: schema, Wikidata, Crunchbase, Bing and IndexNow
- llms.txt at the root, kept in sync with your sitemap
- Monthly AI-feature impression reporting from Search Console
- A claims register with senior sign-off on anything touching DSHEA, FTC or state practice rules
The method
How does the retainer get a brand cited?
Every page has to meet four conditions before a model will cite it. We call them the Answer Layer.
Crawlers can reach and parse the page
robots.txt that admits GPTBot, ClaudeBot and PerplexityBot, no crawl delays, a visible H1, clean redirects, an llms.txt at the root and a sitemap in both search consoles.
One entity everywhere
Organization schema with sameAs links, and matching records on Wikidata, Crunchbase and Bing, so every engine resolves your brand to one identity.
Evidence a model can quote
Verified PubMed or PMC references in the prose, exact doses, a named author and a date on every health page. Automated QA checks every citation before publishing.
Named where the models already look
Journalist sourcing, Reddit contribution, YouTube transcripts, and supplier and partner pages that name you, run as a monthly program.
Who it is for
Who is the GEO Retainer for?
Supplement and nutrition brands, medical and dental practices, telehealth and clinic groups, med spas, and research compound suppliers. These are categories where a wrong claim costs more than a lost click, and where the assistants are already answering your customers' questions.
When you need more than the retainer
If you want email, PR sourcing, paid search and social run as one system around the same evidence, that is Abovance OS.
Questions
Frequently asked questions
What does the GEO Retainer cost?
Retainers are quoted on scope after the Deep Audit. Engagements begin at $15,000, and the number comes in writing from the roadmap.
What is the difference between GEO and SEO?
SEO earns a position in a list of links. Generative engine optimization (GEO) earns a citation inside the answer an AI assistant writes. The technical foundation overlaps, but GEO adds entity work, citable evidence on every claim and an off-site program, because assistants quote a handful of trusted sources rather than ranking ten.
How do you measure results?
Monthly, from Google Search Console's AI-features impression report, GA4 with AI referrers such as chatgpt.com split out, and a manual prompt panel run across assistants so you can see the answers change.
Do I have to start with the retainer?
No. Every engagement starts with the AI visibility audit, and sometimes the audit's answer is that you do not need us yet.
Who reviews health claims?
A senior human signs off on anything that touches DSHEA, FTC or state practice rules, tracked in a claims register for each client.